For 2021, the online couture service Dressarte launches the first digital wedding collection using AR. With an aim to keep fabric waste to a minimum, but also provide brides with a completely bespoke package, the digital collection uses AR models that can be personalised to the bride's body shape and bridal gowns that can be customised to the bride’s style preferences. 

Brides are involved in every stage of the process from the consultation to production, with consultants based across the world meaning that brides have access to a specialist 24/7. Once the bride is completely happy with their design, a toile can be ordered for complete peace of mind, or the gown can go into production, taking approx. 20 to 30 days. 

Bridal gown prices start from £850, and then can be customised using different cuts, trims, fabrics and styles. Dressarte creates both bridal wear and casual clothing, where each garment is made-to-order and, in most cases, made-to-measure too. Although, customers also have an option to purchase clothing using standard sizing for anyone that doesn’t have the time to measure themselves.

Nathalie Neuilly, founder of Dressarte, commented, “We created the 3D Wedding Collection to cut down on fabric wastage that usually occurs when prototypes and samples are made. The 3D design helps brides visualise their creation, but also allows them to personalise their gown and make their dream dress. At Dressarte, we always offer bespoke options with every garment so that clients can tailor items. Not only that, all of our items are made-to-order, meaning we don’t overproduce clothing.”